Mobile Advertising Invesment

Erst mitte Anfangs Mai diesen Jahres hatte Microsoft ScreenTonic, ein Unternehmen für Mobile-Advertising mit HQ in Paris gekauft.

Microsoft hat eben aQuantive (Digital Advertising and Marketing) für locker 6 Mia. $ gekauft. Wenn man die Medienmitteilung liest, stösst man auf folgendes:

Microsoft also created the Advertiser and Publisher Solutions (APS) Group. This new business group will be responsible for building Microsoft's monetization engine to serve the Advertiser and Publisher community. The APS team will assume responsibility for building and marketing all ad platforms, including Atlas, DRIVEpm, MSNDR and Microsoft® AdCenter, along with emerging media types such as in-game and mobile ads, and the agency arm Avenue A | Razorfish. The APS group will be run by Brian McAndrews, CEO of aQuantive, who will report directly to Kevin Johnson, president of Microsoft's Platforms & Services Division (PSD).

 Source:
- WebPronews