MOSO im Aufwind

Im aktuellen Social-Networking-Report von Nielsen findet man einige Interessante  F & F zum Thema Social Networking (On- & OFFNet).

mobile_social_networking 

Subscribers access social networks on their mobile through three primary means: by  browsing over mobile Web, through downloaded applications and by SMS (text-messaging).

UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). The numbers of people doing so are a big increase on last year – 249% in the UK and 156% in the US.

Facebook is the most popular in five of the six countries where Nielsen measures mobile activity – only Xing in Germany bucks this trend. Mobile applications for handsets such as Apple’s iPhone are playing a substantial role in the expanded mobile use of these networks. Soon after the launch of the 3G iPhone, Facebook, with one of the most popular iPhone applications available, surpassed MySpace in mobile usage in the U.S.

SMS (text message) is the third way users can interact with their social networks on the go. Primarily used for “status updates,” users can register a phone to send text message posts directly to their user profile. By the end of 2008, Nielsen estimated that almost 3 million U.S. mobile users were texting Facebook on a regular basis.

Hier ein paar weiter Infos zum DE-Markt.