Mobile News & Infos

Die NAA - Newspaper Association of America - hat ihren Mitgliedern (mit gut 90% US-Marktanbietern) Online einen Guide für Mobile Newspaper Sites bereitgestellt.

Darin werden u.a. Themen wie:

• Introduction: Newspapers and the Mobile Future 

MOBILE CONTENT

• SMS Programs: Potential in 160 Characters or Less 
• Wireless News: Small Sites, Big Returns 
• How Newspapers Can Cell Themselves to Youth 
• E-Readers: The Next Generation of the Printed Page

REVENUE

• Part 1: Capabilities and Challenges
• Part 2: Banners and 2D Codes
• Part 3: Classifieds, Videos and Other Formats
  
• The Tipping Point for Mobile Local Search 
• A Little Too Personal: Privacy Concerns Dot Mobile Revenue Landscape

CASE STUDIES

• The New York Times 
• TBO.com 
• The Cincinnati Enquirer 
• Reuters

PODCASTS

• Matt C. Jones
  (Gannett)
• Sharon Knitter
  (Cars.com)

INFORMATION

• Statistics and Additional Resources

Interessant ist u.a., dass NAA QR-Codes und Mobile Pic-Regocnition empfiehlt.